{"id":153,"date":"2024-11-21T19:52:45","date_gmt":"2024-11-21T18:52:45","guid":{"rendered":"http:\/\/encoremedia.hr\/stg\/?page_id=153"},"modified":"2026-01-24T12:58:03","modified_gmt":"2026-01-24T11:58:03","slug":"we-helped-natuzzi-drive-a-60-increase-in-inquiries-year-over-year","status":"publish","type":"page","link":"http:\/\/encoremedia.hr\/stg\/case-studies\/we-helped-natuzzi-drive-a-60-increase-in-inquiries-year-over-year\/","title":{"rendered":"We helped Natuzzi drive a 60% increase in inquiries year-over-year"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_1631086106\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/bg_template.svg\" class=\"bg attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(239, 239, 239);border-width:0px 0px 1px 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-224156619\">\n\n\t<div id=\"col-683544012\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-4061845027\" class=\"text\">\n\t\t\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n\t\t\n<style>\n#text-4061845027 {\n  font-size: 0.8rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1044199167\">\n\n\t<div id=\"col-60632448\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-257326671\" class=\"text\">\n\t\t\n<h1>We helped Natuzzi drive a 60%\u00a0increase in inquiries YoY<\/h1>\n\t\t\n<style>\n#text-257326671 {\n  font-size: 1.9rem;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row show-for-small\"  id=\"row-687461833\">\n\n\t<div id=\"col-357255522\" class=\"col medium-6 small-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1708806542\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/global_award_fall_2024.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1708806542 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_1708806542 {\n    width: 83%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1507069178\" class=\"col medium-6 small-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_294087800\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/clutch_fall_champion_2024.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_294087800 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_294087800 {\n    width: 83%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1762798921\">\n\n\t<div id=\"col-2018727742\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-1582327747\">\n\n\t<div id=\"col-1403773726\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1040324713\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/global_award_fall_2024.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1040324713 {\n  width: 20%;\n}\n@media (min-width:550px) {\n  #image_1040324713 {\n    width: 100%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-202249851\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1846225572\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/clutch_fall_champion_2024.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1846225572 {\n  width: 20%;\n}\n@media (min-width:550px) {\n  #image_1846225572 {\n    width: 100%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1865231130\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3904234638\" class=\"text\">\n\t\t\n<h2>Discover how we transformed the online presence of a luxury Italian furniture brand, optimizing ad spend and performance strategy to deliver measurable, sustainable growth.<\/h2>\n\t\t\n<style>\n#text-3904234638 {\n  font-size: 1rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1631086106 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  min-height: 500px;\n  background-color: rgb(249, 250, 251);\n}\n#section_1631086106 .section-bg img {\n  object-position: 83% 100%;\n}\n@media (min-width:850px) {\n  #section_1631086106 {\n    min-height: 500px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_603181422\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-1487028494\">\n\n\t<div id=\"col-583349117\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"color: #ee5844; font-size: 300%;\"><span class=\"count-up\">60<\/span>%<\/span><\/h2>\n<p>growth in inquiries Year-over-Year<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-993239136\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"color: #ee5844; font-size: 300%;\"><span class=\"count-up\">48<\/span>%<\/span><\/h2>\n<p>increase in ad impressions<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-497132227\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"color: #ee5844; font-size: 300%;\"><span class=\"count-up\">30<\/span>%<\/span><\/h2>\n<p>increase in CTR<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1487028494 > .col > .col-inner {\n  padding: 10px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_603181422 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(249, 250, 251);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1652397246\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-377151849\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-377151849 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1438670495\">\n\n\t<div id=\"col-1769329903\" class=\"col medium-8 small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1187365570\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:50%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"632\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/natuzzi-case-study-II.webp\" class=\"attachment-original size-original\" alt=\"\" srcset=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/natuzzi-case-study-II.webp 1536w, http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/natuzzi-case-study-II-300x123.webp 300w, http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/natuzzi-case-study-II-1024x421.webp 1024w, http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/natuzzi-case-study-II-768x316.webp 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1187365570 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-635225456\">\n\n\t<div id=\"col-2121063369\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2950772728\" class=\"text\">\n\t\t\n<h2>Overview<\/h2>\n\t\t\n<style>\n#text-2950772728 {\n  font-size: 1.4rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1268103956\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Natuzzi, the renowned Italian brand known for its luxurious furniture, came to us seeking more than just brand awareness &#8211; they needed more leads and wanted to maximize online advertising efforts. The client had a strong market presence but faced challenges breaking through a highly competitive market. The goal was clear: generate more leads while optimizing budget and strategy across digital platforms.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-635225456 > .col > .col-inner {\n  padding: 0px 0px 30px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row\"  id=\"row-1680152107\">\n\n\t<div id=\"col-1185111594\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1008437074\" class=\"text\">\n\t\t\n<h2>The Challenge<\/h2>\n\t\t\n<style>\n#text-1008437074 {\n  font-size: 1.4rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-38724388\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>When we first partnered with Natuzzi, the scope of their advertising efforts was narrow. The Google Ads search campaigns were limited to branded keywords, effectively reaching only people already familiar with the brand. Meanwhile, their presence on Facebook and Instagram hadn\u2019t been tapped into, with room for a more strategic approach. The mission was clear: broaden their reach, boost inquiries through the website, and optimize every advertising dollar in a competitive luxury furniture market.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1680152107 > .col > .col-inner {\n  padding: 0px 0px 30px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row\"  id=\"row-475988574\">\n\n\t<div id=\"col-1925705899\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1337038729\" class=\"text\">\n\t\t\n<h2>Approach<\/h2>\n\t\t\n<style>\n#text-1337038729 {\n  font-size: 1.4rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1759995023\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>We redefined Natuzzi\u2019s advertising strategy, shifting the focus toward targeted, high-impact search campaigns. By moving beyond brand keywords, we reached potential customers who were actively searching for high-end furniture, but unaware of Natuzzi\u2019s offerings. In tandem, we revamped their social media strategy. We fully leveraged Meta\u2019s advertising platforms including carousel ads, video content, and Instagram Experiences into the mix. We created engaging, visually-driven campaigns highlighting luxury products and customization options.<\/p>\n<p>Rather than increasing the budget, we focused on better optimization. Throughout the year, we carefully monitored performance, using data-driven insights to adjust bidding strategies, ad creatives, and audience segmentation. We made sure that every dollar spent brings more value and engagement across all channels.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1778841589\">\n\n\t<div id=\"col-1224499634\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2172116183\" class=\"text\">\n\t\t\n<h2>Results<\/h2>\n\t\t\n<style>\n#text-2172116183 {\n  font-size: 1.4rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1102662372\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>In just 12 months, Natuzzi saw a 60% year-over-year increase in inquiries through their website. Other key performance indicators (KPIs) were impressive as well. Ad impressions grew by 48%, ensuring more eyes on the brand, while the click-through rate (CTR) improved by 30%, making the ads more effective than ever.<\/p>\n<p>Our collaboration didn\u2019t just boost results &#8211; we helped Natuzzi understand their audience better through comprehensive data analysis, improving their overall marketing approach. Beyond delivering ads, it\u2019s about creating connections &#8211; and that is what we do best.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1652397246 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_169616546\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle align-center\"  id=\"row-1766397037\">\n\n\n\t<div id=\"col-1160040266\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-599890290\" class=\"text\">\n\t\t\n\n<h2><span style=\"font-size: 200%;\">Ready to Get Started?<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">If this sounds good to you, let\u2019s not overthink it - reach out, and let's see how we can make things happen together.\r\n<\/span><span style=\"font-weight: 400;\">We\u2019re ready to dive in and help you get the results you\u2019re looking for. <\/span>\n\t\t\n<style>\n#text-599890290 {\n  font-size: 1rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1037790927\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1037790927 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<a href=\"http:\/\/encoremedia.hr\/stg\/contact\/\" class=\"button secondary reveal-icon\" style=\"border-radius:4px;padding:10px 30px 10px 30px;\">\n\t\t<span>Get in touch<\/span>\n\t<i class=\"icon-angle-right\" aria-hidden=\"true\"><\/i><\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_169616546 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(245, 247, 251);\n}\n@media (min-width:550px) {\n  #section_169616546 {\n    padding-top: 60px;\n    padding-bottom: 60px;\n  }\n}\n@media (min-width:850px) {\n  #section_169616546 {\n    padding-top: 100px;\n    padding-bottom: 100px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":35,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-153","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages\/153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/comments?post=153"}],"version-history":[{"count":8,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages\/153\/revisions"}],"predecessor-version":[{"id":511,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages\/153\/revisions\/511"}],"up":[{"embeddable":true,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages\/35"}],"wp:attachment":[{"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/media?parent=153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}