{"id":155,"date":"2024-11-21T19:53:13","date_gmt":"2024-11-21T18:53:13","guid":{"rendered":"http:\/\/encoremedia.hr\/stg\/?page_id=155"},"modified":"2026-01-24T12:58:44","modified_gmt":"2026-01-24T11:58:44","slug":"strategy-that-helped-ecoflow-harvest-131-more-sales-with-26-less-spend","status":"publish","type":"page","link":"http:\/\/encoremedia.hr\/stg\/case-studies\/strategy-that-helped-ecoflow-harvest-131-more-sales-with-26-less-spend\/","title":{"rendered":"Strategy that helped EcoFlow harvest 131% more sales with 26% less spend"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_1343215699\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/bg_template.svg\" class=\"bg attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(239, 239, 239);border-width:0px 0px 1px 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-1477889093\">\n\n\t<div id=\"col-966690405\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2413125657\" class=\"text\">\n\t\t\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n\t\t\n<style>\n#text-2413125657 {\n  font-size: 0.8rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-312497992\">\n\n\t<div id=\"col-1235864558\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2624960953\" class=\"text\">\n\t\t\n<h1>Strategy that helped EcoFlow harvest 131% more sales with 26%\u00a0less spend\u00a0<\/h1>\n\t\t\n<style>\n#text-2624960953 {\n  font-size: 1.9rem;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row show-for-small\"  id=\"row-1704623555\">\n\n\t<div id=\"col-61555291\" class=\"col medium-6 small-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_85622122\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/global_award_fall_2024.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_85622122 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_85622122 {\n    width: 83%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-730128516\" class=\"col medium-6 small-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_856035704\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/clutch_fall_champion_2024.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_856035704 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_856035704 {\n    width: 83%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-913993217\">\n\n\t<div id=\"col-709089675\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-1319081540\">\n\n\t<div id=\"col-214625327\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_318320602\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/global_award_fall_2024.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_318320602 {\n  width: 20%;\n}\n@media (min-width:550px) {\n  #image_318320602 {\n    width: 100%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-257976096\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_228061032\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/clutch_fall_champion_2024.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_228061032 {\n  width: 20%;\n}\n@media (min-width:550px) {\n  #image_228061032 {\n    width: 100%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-314552048\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2041809155\" class=\"text\">\n\t\t\n<h2>Discover how we helped EcoFlow achieve sustainable, long-term growth by significantly increasing sales while simultaneously reducing advertising costs through a data-driven and performance-focused strategy.<\/h2>\n\t\t\n<style>\n#text-2041809155 {\n  font-size: 1rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1343215699 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  min-height: 500px;\n  background-color: rgb(249, 250, 251);\n}\n#section_1343215699 .section-bg img {\n  object-position: 83% 100%;\n}\n@media (min-width:850px) {\n  #section_1343215699 {\n    min-height: 500px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1016554497\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-1704249810\">\n\n\t<div id=\"col-604513728\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"color: #ee5844; font-size: 300%;\"><span class=\"count-up\">131<\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">%<\/span><\/span><\/h2>\n<p>growth in online orders YoY<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1707742440\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"color: #ee5844; font-size: 300%;\"><span class=\"count-up\">26<\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">%<\/span><\/span><\/h2>\n<p>decrease in ad spend<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1528745384\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"color: #ee5844; font-size: 300%;\"><span class=\"count-up\">457<\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">%<\/span><\/span><\/h2>\n<p>increase in ROAS<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1704249810 > .col > .col-inner {\n  padding: 10px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1016554497 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(249, 250, 251);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_11200277\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-832392294\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-832392294 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1927370805\">\n\n\t<div id=\"col-1054387948\" class=\"col medium-8 small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1677083339\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:40%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1319\" height=\"523\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/ecoflow-case-study-II.webp\" class=\"attachment-original size-original\" alt=\"\" srcset=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/ecoflow-case-study-II.webp 1319w, http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/ecoflow-case-study-II-300x119.webp 300w, http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/ecoflow-case-study-II-1024x406.webp 1024w, http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/ecoflow-case-study-II-768x305.webp 768w\" sizes=\"auto, (max-width: 1319px) 100vw, 1319px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1677083339 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-636633412\">\n\n\t<div id=\"col-2408224\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1992143419\" class=\"text\">\n\t\t\n<h2>Overview<\/h2>\n\t\t\n<style>\n#text-1992143419 {\n  font-size: 1.4rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1839372743\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>EcoFlow, a leader in the renewable energy sector, approached us with a clear goal: to enhance brand recognition and drive sales in Croatia. Known for their innovative portable power solutions, including battery generators and solar panels, EcoFlow aimed to capture a growing market while maintaining cost-effective advertising. Our mission was to reintroduce and establish EcoFlow in the Croatian market, utilizing a strategic digital approach.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-636633412 > .col > .col-inner {\n  padding: 0px 0px 30px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row\"  id=\"row-1068171820\">\n\n\t<div id=\"col-608004545\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-908955095\" class=\"text\">\n\t\t\n<h2>The Challenge<\/h2>\n\t\t\n<style>\n#text-908955095 {\n  font-size: 1.4rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1380655868\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>EcoFlow faced challenges in gaining traction in a relatively new market. The brand had many advantages &#8211; such as innovative and ecologically aware solutions with competitive prices. However, they lacked brand awareness and knowledge about the offering among the target audience. Our task was to create a comprehensive strategy that would raise brand awareness, educate consumers on relatively new products, drive continuous inquiries, and generate sales.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1068171820 > .col > .col-inner {\n  padding: 0px 0px 30px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row\"  id=\"row-1377707810\">\n\n\t<div id=\"col-326827629\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-291949488\" class=\"text\">\n\t\t\n<h2>Approach<\/h2>\n\t\t\n<style>\n#text-291949488 {\n  font-size: 1.4rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1150620373\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>We developed a robust, multi-channel digital advertising strategy tailored to EcoFlow&#8217;s unique market positioning. Throughout the campaign, we prioritized optimization and data-driven insights. By refining ad creative and targeting high-intent audiences, we ensured that every marketing dollar was spent wisely, driving engagement and maximizing results without increasing the budget.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1435218558\">\n\n\t<div id=\"col-2033282922\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1176124227\" class=\"text\">\n\t\t\n<h2>Results<\/h2>\n\t\t\n<style>\n#text-1176124227 {\n  font-size: 1.4rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1962164929\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Over the year, EcoFlow achieved remarkable results: a 131% increase in online orders and a 457% increase in ROAS. Moreover, we successfully reduced their advertising costs by 26%, allowing them to allocate resources more efficiently while enhancing their market presence.<\/p>\n<p>Extraordinary results online were followed by an overall revenue increase, proving that good strategy outperforms sheer force or big spending.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_11200277 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_355172005\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle align-center\"  id=\"row-444067026\">\n\n\n\t<div id=\"col-1737973924\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-333560038\" class=\"text\">\n\t\t\n\n<h2><span style=\"font-size: 200%;\">Ready to Get Started?<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">If this sounds good to you, let\u2019s not overthink it - reach out, and let's see how we can make things happen together.\r\n<\/span><span style=\"font-weight: 400;\">We\u2019re ready to dive in and help you get the results you\u2019re looking for. <\/span>\n\t\t\n<style>\n#text-333560038 {\n  font-size: 1rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-359880725\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-359880725 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<a href=\"http:\/\/encoremedia.hr\/stg\/contact\/\" class=\"button secondary reveal-icon\" style=\"border-radius:4px;padding:10px 30px 10px 30px;\">\n\t\t<span>Get in touch<\/span>\n\t<i class=\"icon-angle-right\" aria-hidden=\"true\"><\/i><\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_355172005 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(245, 247, 251);\n}\n@media (min-width:550px) {\n  #section_355172005 {\n    padding-top: 60px;\n    padding-bottom: 60px;\n  }\n}\n@media (min-width:850px) {\n  #section_355172005 {\n    padding-top: 100px;\n    padding-bottom: 100px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":35,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-155","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages\/155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/comments?post=155"}],"version-history":[{"count":7,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages\/155\/revisions"}],"predecessor-version":[{"id":513,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages\/155\/revisions\/513"}],"up":[{"embeddable":true,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages\/35"}],"wp:attachment":[{"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/media?parent=155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}