{"id":157,"date":"2024-11-21T19:53:38","date_gmt":"2024-11-21T18:53:38","guid":{"rendered":"http:\/\/encoremedia.hr\/stg\/?page_id=157"},"modified":"2026-01-24T12:58:23","modified_gmt":"2026-01-24T11:58:23","slug":"we-partnered-with-haier-to-increase-their-leads-by-32","status":"publish","type":"page","link":"http:\/\/encoremedia.hr\/stg\/case-studies\/we-partnered-with-haier-to-increase-their-leads-by-32\/","title":{"rendered":"We partnered with Haier to increase their leads by 32%"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_1070376503\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/bg_template.svg\" class=\"bg attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(239, 239, 239);border-width:0px 0px 1px 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-1990309329\">\n\n\t<div id=\"col-1218806644\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3459472175\" class=\"text\">\n\t\t\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n\t\t\n<style>\n#text-3459472175 {\n  font-size: 0.8rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1050363941\">\n\n\t<div id=\"col-2120289881\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-883147600\" class=\"text\">\n\t\t\n<h1>We partnered with Haier to increase their leads by 32% YoY<\/h1>\n\t\t\n<style>\n#text-883147600 {\n  font-size: 1.9rem;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row show-for-small\"  id=\"row-1413993511\">\n\n\t<div id=\"col-1761261646\" class=\"col medium-6 small-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1946471378\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/global_award_fall_2024.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1946471378 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_1946471378 {\n    width: 83%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-487892780\" class=\"col medium-6 small-6 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1599863880\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/clutch_fall_champion_2024.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1599863880 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_1599863880 {\n    width: 83%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-706190807\">\n\n\t<div id=\"col-2079863673\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-1883785991\">\n\n\t<div id=\"col-1372624789\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2094351164\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/global_award_fall_2024.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2094351164 {\n  width: 20%;\n}\n@media (min-width:550px) {\n  #image_2094351164 {\n    width: 100%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-157464833\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1203515374\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2026\/01\/clutch_fall_champion_2024.svg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1203515374 {\n  width: 20%;\n}\n@media (min-width:550px) {\n  #image_1203515374 {\n    width: 100%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1349954333\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-720969918\" class=\"text\">\n\t\t\n<h2>Explore how we increased conversions for a global HVAC leader through carefully planned digital campaigns, continuous optimization, and a performance-driven strategy focused on efficiency, scale, and measurable results.<\/h2>\n\t\t\n<style>\n#text-720969918 {\n  font-size: 1rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1070376503 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  min-height: 500px;\n  background-color: rgb(249, 250, 251);\n}\n#section_1070376503 .section-bg img {\n  object-position: 83% 100%;\n}\n@media (min-width:850px) {\n  #section_1070376503 {\n    min-height: 500px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1511952916\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-303773072\">\n\n\t<div id=\"col-1655228317\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"color: #ee5844; font-size: 300%;\"><span class=\"count-up\">32<\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">%<\/span><\/span><\/h2>\n<p>increase in inquiries YoY<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-379318386\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"color: #ee5844; font-size: 300%;\"><span class=\"count-up\">40<\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">%<\/span><\/span><\/h2>\n<p>decrease in cost per conversion<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-516621503\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"color: #ee5844; font-size: 300%;\"><span class=\"count-up\">28<\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">%<\/span><\/span><\/h2>\n<p>increase in CTR<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-303773072 > .col > .col-inner {\n  padding: 10px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1511952916 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(249, 250, 251);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_711826365\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-1692134130\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1692134130 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1248549996\">\n\n\t<div id=\"col-454148931\" class=\"col medium-8 small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_627851339\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:50%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"784\" src=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/haier-case-study-II.webp\" class=\"attachment-original size-original\" alt=\"\" srcset=\"http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/haier-case-study-II.webp 1600w, http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/haier-case-study-II-300x147.webp 300w, http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/haier-case-study-II-1024x502.webp 1024w, http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/haier-case-study-II-768x376.webp 768w, http:\/\/encoremedia.hr\/stg\/wp-content\/uploads\/2024\/11\/haier-case-study-II-1536x753.webp 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_627851339 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-545033538\">\n\n\t<div id=\"col-1087523574\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2754943240\" class=\"text\">\n\t\t\n<h2>Overview<\/h2>\n\t\t\n<style>\n#text-2754943240 {\n  font-size: 1.4rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1642906958\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Haier, a global leader in HVAC systems, partnered with us to increase inquiries and maintain engagement throughout the year. With cutting-edge air conditioning solutions, Haier dominated the market but faced challenges in driving interest outside peak seasons. Our goal was to improve their digital presence and generate a steady flow of inquiries through strategic advertising, highlighting their innovative technology.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-545033538 > .col > .col-inner {\n  padding: 0px 0px 30px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row\"  id=\"row-1898046655\">\n\n\t<div id=\"col-969314146\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2753022341\" class=\"text\">\n\t\t\n<h2>The Challenge<\/h2>\n\t\t\n<style>\n#text-2753022341 {\n  font-size: 1.4rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-197451913\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Haier&#8217;s initial digital efforts were focused on peak-season advertising, which led to lower engagement during the off-season. Additionally, competition in the HVAC market was fierce, and many potential customers were unaware of the advanced features of Haier\u2019s smart air conditioners, like air purification and app control. We needed to educate the market, increase year-round brand awareness, and drive inquiries beyond just the summer months.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1898046655 > .col > .col-inner {\n  padding: 0px 0px 30px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row\"  id=\"row-1027890929\">\n\n\t<div id=\"col-89543903\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-66778404\" class=\"text\">\n\t\t\n<h2>Approach<\/h2>\n\t\t\n<style>\n#text-66778404 {\n  font-size: 1.4rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-475604771\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>We expanded Haier\u2019s digital strategy by targeting both branded and non-branded search terms on Google, reaching a broader audience seeking HVAC solutions. We also enhanced their Google Display ads, focusing on remarketing to engaged users who hadn&#8217;t yet taken action.<\/p>\n<p>On Meta\u2019s platforms, we introduced dynamic product ads and video content to showcase Haier\u2019s innovative features. This created a cohesive ad ecosystem, keeping Haier visible throughout the year. Continuous optimization of creatives, targeting, and ad spend strategies maximized performance.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1144302939\">\n\n\t<div id=\"col-462655407\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-123031429\" class=\"text\">\n\t\t\n<h2>Results<\/h2>\n\t\t\n<style>\n#text-123031429 {\n  font-size: 1.4rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1102001880\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>After 18 months, Haier saw a 32% year-over-year increase in inquiries. The enhanced digital strategy ensured consistent engagement, even during off-peak seasons, while our optimization efforts led to more efficient ad spend.<\/p>\n<p>Haier has been a valued partner of Encore for several years. Together, we\u2019ve adapted to the shifting digital landscape, delivering results that continually strengthen their market position.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_711826365 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1450308948\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle align-center\"  id=\"row-1668066872\">\n\n\n\t<div id=\"col-1931067155\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-1669270018\" class=\"text\">\n\t\t\n\n<h2><span style=\"font-size: 200%;\">Ready to Get Started?<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">If this sounds good to you, let\u2019s not overthink it - reach out, and let's see how we can make things happen together.\r\n<\/span><span style=\"font-weight: 400;\">We\u2019re ready to dive in and help you get the results you\u2019re looking for. <\/span>\n\t\t\n<style>\n#text-1669270018 {\n  font-size: 1rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1916497189\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1916497189 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<a href=\"http:\/\/encoremedia.hr\/stg\/contact\/\" class=\"button secondary reveal-icon\" style=\"border-radius:4px;padding:10px 30px 10px 30px;\">\n\t\t<span>Get in touch<\/span>\n\t<i class=\"icon-angle-right\" aria-hidden=\"true\"><\/i><\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1450308948 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n  background-color: rgb(245, 247, 251);\n}\n@media (min-width:550px) {\n  #section_1450308948 {\n    padding-top: 60px;\n    padding-bottom: 60px;\n  }\n}\n@media (min-width:850px) {\n  #section_1450308948 {\n    padding-top: 100px;\n    padding-bottom: 100px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":35,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-157","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":7,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages\/157\/revisions"}],"predecessor-version":[{"id":512,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages\/157\/revisions\/512"}],"up":[{"embeddable":true,"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/pages\/35"}],"wp:attachment":[{"href":"http:\/\/encoremedia.hr\/stg\/wp-json\/wp\/v2\/media?parent=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}