We helped Natuzzi drive a 60% increase in inquiries YoY
Discover how we transformed the online presence of Italian furniture luxury brand, optimizing ad spend to deliver measurable growth.
Discover how we transformed the online presence of Italian furniture luxury brand, optimizing ad spend to deliver measurable growth.
growth in inquiries Year-over-Year
increase in ad impressions
increase in CTR
Natuzzi, the renowned Italian brand known for its luxurious furniture, came to us seeking more than just brand awareness – they needed more leads and wanted to maximize online advertising efforts. The client had a strong market presence but faced challenges breaking through a highly competitive market. The goal was clear: generate more leads while optimizing budget and strategy across digital platforms.
When we first partnered with Natuzzi, the scope of their advertising efforts was narrow. The Google Ads search campaigns were limited to branded keywords, effectively reaching only people already familiar with the brand. Meanwhile, their presence on Facebook and Instagram hadn’t been tapped into, with room for a more strategic approach. The mission was clear: broaden their reach, boost inquiries through the website, and optimize every advertising dollar in a competitive luxury furniture market.
We redefined Natuzzi’s advertising strategy, shifting the focus toward targeted, high-impact search campaigns. By moving beyond brand keywords, we reached potential customers who were actively searching for high-end furniture, but unaware of Natuzzi’s offerings. In tandem, we revamped their social media strategy. We fully leveraged Meta’s advertising platforms including carousel ads, video content, and Instagram Experiences into the mix. We created engaging, visually-driven campaigns highlighting luxury products and customization options.
Rather than increasing the budget, we focused on better optimization. Throughout the year, we carefully monitored performance, using data-driven insights to adjust bidding strategies, ad creatives, and audience segmentation. We made sure that every dollar spent brings more value and engagement across all channels.
In just 12 months, Natuzzi saw a 60% year-over-year increase in inquiries through their website. Other key performance indicators (KPIs) were impressive as well. Ad impressions grew by 48%, ensuring more eyes on the brand, while the click-through rate (CTR) improved by 30%, making the ads more effective than ever.
Our collaboration didn’t just boost results – we helped Natuzzi understand their audience better through comprehensive data analysis, improving their overall marketing approach. Beyond delivering ads, it’s about creating connections – and that is what we do best.