We partnered with Haier to increase their leads by 32% 

Haier, a global leader in HVAC systems, partnered with us to increase inquiries and maintain engagement throughout the year. With cutting-edge air conditioning solutions, Haier dominated the market but faced challenges in driving interest outside peak seasons. Our goal was to improve their digital presence and generate a steady flow of inquiries through strategic advertising, highlighting their innovative technology.

Haier’s initial digital efforts were focused on peak-season advertising, which led to lower engagement during the off-season. Additionally, competition in the HVAC market was fierce, and many potential customers were unaware of the advanced features of Haier’s smart air conditioners, like air purification and app control. We needed to educate the market, increase year-round brand awareness, and drive inquiries beyond just the summer months.

We expanded Haier’s digital strategy by targeting both branded and non-branded search terms on Google, reaching a broader audience seeking HVAC solutions. We also enhanced their Google Display ads, focusing on remarketing to engaged users who hadn’t yet taken action.

On Meta’s platforms, we introduced dynamic product ads and video content to showcase Haier’s innovative features. This created a cohesive ad ecosystem, keeping Haier visible throughout the year. Continuous optimization of creatives, targeting, and ad spend strategies maximized performance.

After 18 months, Haier saw a 32% year-over-year increase in inquiries. The enhanced digital strategy ensured consistent engagement, even during off-peak seasons, while our optimization efforts led to more efficient ad spend.

Haier has been a valued partner of Encore for several years. Together, we’ve adapted to the shifting digital landscape, delivering results that continually strengthen their market position.